Navigating the Tariff Sell-Off: A Weekend Plan

Just like after a storm on the beach, the best opportunities emerge after a market sell-off.

After two days of grueling markets, the weekend is a good opportunity to catch our breath and reassess.

I’ll keep this brief as I know you also have a lot going on.

Here are three things I’m doing this weekend in response to the tariff-driven sell off.

First, relax.

I know this isn’t easy, but the knee-jerk response to stress is to take an action - fight or flight.

Start buying, start selling, start switching horses mid-stream. We want to take an action.

It is hard, mentally and emotionally, to slow down and take deliberate action during a crisis. As humans, we’re not wired that way. If we were, our species wouldn’t have survived very long in the wild.

I’m reminded of one of my favorite quotes from the Netflix series The Crown between a young Queen Elizabeth II and her grandmother, Queen Mary.

Queen Elizabeth II: But surely doing nothing is no job at all?

Queen Mary: To do nothing is the hardest job of all. And it will take every ounce of energy that you have.

Step back from the madness. If you’re going to take an action, be deliberate in that action.