To fully understand Starbucks, and other global businesses, you need to include a rigorous analysis of the Chinese consumer, supply chain and local competition. There are increasingly more coffee options in China that are much cheaper and just as good tasting. It will be harder and harder for Starbucks to defend its moat in that market.
I like the "ascetics" concept ;-)
To fully understand Starbucks, and other global businesses, you need to include a rigorous analysis of the Chinese consumer, supply chain and local competition. There are increasingly more coffee options in China that are much cheaper and just as good tasting. It will be harder and harder for Starbucks to defend its moat in that market.