Flight Crew: Morningstar (MORN) Thoughts

Is there more day to dawn for Morningstar, or is it an evening star?

Joe Mansueto decided on the name Morningstar from the last line of Thoreau’s Walden:

Only that day dawns to which we are awake. There is more day to dawn. The sun is but a morning star.

A note of optimism, for sure, but also a nod to the light the firm hoped to shine on the traditionally opaque financial industry.

Both optimism and transparency have suppo…